Our Story

Entrance of Blue Bird Building 444, bridal boutique specializing in wedding dresses and bridal collections.

A Legacy Woven
Through Generations

Since 1937, our family has been crafting the gowns brides dream about. What started as Blue Bird Dress in the heart of downtown Toronto has blossomed across three generations into Paloma Blanca—a name that represents the perfect
marriage of time-honored craftsmanship and contemporary elegance. Today, our creations grace brides around the world, each gown a testament to nearly nine decades of dedication, artistry, and love.

Our Team

Behind every gown is a family—not just ours, but the talented designers, pattern makers, seamstresses, and artisans who pour their expertise into every stitch. We've built more than a company; we've cultivated a community united by an unwavering commitment to excellence. Together, we've earned industry recognition and the trust of premier bridal retailers worldwide. But our proudest achievement? The joy we see in every bride who chooses to wear our work.
Designer working on wedding dress patterns with fabric and embellishments in bridal atelier workspace.

Our Collections

Paloma Blanca

Paloma Blanca embodies timeless sophistication. Each gown is a study in refined beauty—clean, elegant silhouettes enhanced by sumptuous fabrics and intricate handwork that can only come from true artisans. Meticulously crafted in our Toronto atelier by skilled hands that understand the weight of a bride's moment, these gowns are designed for the woman who recognizes that true elegance never fades. Trusted by discerning brides across continents, Paloma Blanca creates confidence wrapped in grace.
Ball gown wedding dress featuring a sheer corset bodice with floral lace appliqués, delicate thin straps, and a voluminous tulle skirt.

Mikaella Bridal

Born in 2004 from the imagination of a little girl who grew up surrounded by tulle and dreams, Mikaella Bridal carries a special place in our hearts. Named for Marty's daughter, this collection began with Mikaella's childhood visits to our studio, where she would excitedly share her ideas and help select her favorite designs. That same creative spirit—now matured but no less magical—continues to guide the collection today. Mikaella Bridal captures modern romance with a sense of wonder, designed for brides who want to feel both radiant and authentically themselves on their wedding day.
Strapless wedding dress with a sheer corset bodice, lace detailing, soft A-line skirt, and a tulle shoulder bow accent.
Sheer deep-V wedding bodice on a dress form featuring embroidered floral lace appliqués and delicate trim detailing.

Our promise.

Every single gown we create is made with love in Toronto, Canada. We've never compromised on quality, and we never will. For nearly 90 years, our greatest privilege has been being part of your love story—creating gowns as unique, beautiful, and unforgettable as the moments they're made for.
Welcome to our family.

Featured In

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The Knot Wedding Network logo
Today’s Bride logo
Ireland’s Wedding Journal logo
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Paloma Blanca

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Paloma Blanca bridal gown featuring strapless sweetheart neckline and full A-line skirt; view collection button.